Entertainment and Sports Marketing Class Hosts Lunchtime Event on Campus

Students Host Promotional Event
Jenna Kennedy, Field Marketing Manager visited our Entertainment and Sports Marketing class to give a presentation on Beverage Marketing.  This year we decided to piggy back on that presentation, which prompted the students to actively take part in a promotional event for Sparkling Ice and the Dreamworks movie Trolls.  Students used social media to promote the event, and helped at each station.  They were acting as representatives of the Sparkling Ice company, so understanding brand image was very important.